{"id":243,"date":"2024-03-19T21:05:27","date_gmt":"2024-03-19T20:05:27","guid":{"rendered":"https:\/\/makingblog.audencia.com\/quand-lart-rencontre\/?p=243"},"modified":"2024-03-19T21:05:35","modified_gmt":"2024-03-19T20:05:35","slug":"quand-lart-et-la-publicite-fusionnent-2","status":"publish","type":"post","link":"https:\/\/makingblog.audencia.com\/quand-lart-rencontre\/2024\/03\/19\/quand-lart-et-la-publicite-fusionnent-2\/","title":{"rendered":"Quand l&rsquo;Art et la publicit\u00e9 fusionnent"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"243\" class=\"elementor elementor-243\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a106831 e-flex e-con-boxed e-con e-parent\" data-id=\"4a106831\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-485f35fc elementor-widget elementor-widget-text-editor\" data-id=\"485f35fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"font-weight: 400;\"><strong>Depuis toujours, l&rsquo;art est utilis\u00e9 par la publicit\u00e9 comme un puissant moyen de communication. Cet outil efficace touche les consommateurs en stimulant leurs \u00e9motions \u00e0 travers des r\u00e9f\u00e9rences culturelles. L&rsquo;art devient ainsi une source d&rsquo;inspiration soci\u00e9tale, permettant aux marques de se d\u00e9marquer et de partager un message.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-641d784d e-flex e-con-boxed e-con e-parent\" data-id=\"641d784d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5344c288 e-con-full e-flex e-con e-child\" data-id=\"5344c288\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5aa8dfd8 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5aa8dfd8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"584\" height=\"371\" src=\"https:\/\/makingblog.audencia.com\/quand-lart-rencontre\/wp-content\/uploads\/2024\/03\/24273310_2043020285916896_962663806_n1.jpg\" class=\"attachment-large size-large wp-image-231\" alt=\"\" srcset=\"https:\/\/makingblog.audencia.com\/quand-lart-rencontre\/wp-content\/uploads\/2024\/03\/24273310_2043020285916896_962663806_n1.jpg 584w, https:\/\/makingblog.audencia.com\/quand-lart-rencontre\/wp-content\/uploads\/2024\/03\/24273310_2043020285916896_962663806_n1-300x191.jpg 300w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35e0ba57 e-con-full e-flex e-con e-child\" data-id=\"35e0ba57\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a4405ee elementor-widget elementor-widget-text-editor\" data-id=\"5a4405ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p style=\"font-weight: 400;\">De nos jours, de nombreuses entreprises s&rsquo;approprient des \u0153uvres d&rsquo;art c\u00e9l\u00e8bres pour promouvoir leurs produits \u00e0 travers des affiches et des spots publicitaires.<\/p><p style=\"font-weight: 400;\">Les <strong>fronti\u00e8res de l&rsquo;art<\/strong> entre deux \u00e9poques diff\u00e9rentes se resserrent davantage.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59b3d97 e-flex e-con-boxed e-con e-parent\" data-id=\"59b3d97\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31f8af0b elementor-widget elementor-widget-text-editor\" data-id=\"31f8af0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 style=\"text-align: left;\"><span style=\"font-size: large;\">Les nouvelles approches artistique des marques<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5550cc95 e-con-full e-flex e-con e-parent\" data-id=\"5550cc95\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d4d6de6 elementor-widget elementor-widget-text-editor\" data-id=\"5d4d6de6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">De <span data-segment-position=\"1\">Andy <\/span><span data-segment-position=\"2\">Warhol <\/span><span data-segment-position=\"3\">\u00e0 <\/span><span data-segment-position=\"4\">Mondrian, <\/span><span data-segment-position=\"5\">en <\/span><span data-segment-position=\"6\">passant <\/span><span data-segment-position=\"7\">par <\/span><span data-segment-position=\"8\">Magritte <\/span><span data-segment-position=\"9\">et <\/span><span data-segment-position=\"10\">De <\/span><span data-segment-position=\"11\">Vinci, <\/span><span data-segment-position=\"12\">les <\/span><span data-segment-position=\"13\">grandes <\/span><span data-segment-position=\"14\">figures <\/span><span data-segment-position=\"15\">artistiques <\/span><span data-segment-position=\"16\">sont <\/span><span data-segment-position=\"17\">\u00e9galement <\/span><span data-segment-position=\"18\">des <\/span><span data-segment-position=\"19\">sources <\/span><span data-segment-position=\"20\">d&rsquo;inspiration <\/span><span data-segment-position=\"21\">pour <\/span><span data-segment-position=\"22\">l&rsquo;industrie <\/span><span data-segment-position=\"23\">publicitaire.<\/span> <span data-segment-position=\"0\">La <\/span><span data-segment-position=\"1\">publicit\u00e9 <\/span><span data-segment-position=\"2\">favorise <\/span><span data-segment-position=\"22\">la <\/span><span data-segment-position=\"4\">m\u00e9morisation <\/span><span data-segment-position=\"5\">du <\/span><span data-segment-position=\"6\">consommateur <\/span><span data-segment-position=\"10\">en <\/span><span data-segment-position=\"8\">r\u00e9utilisant <\/span><span data-segment-position=\"9\">et <\/span><span data-segment-position=\"10\">en <\/span><span data-segment-position=\"11\">d\u00e9tournant <\/span><span data-segment-position=\"12\">l&rsquo;image <\/span><span data-segment-position=\"13\">de <\/span><span data-segment-position=\"14\">tableaux <\/span><span data-segment-position=\"15\">c\u00e9l\u00e8bres, <\/span><span data-segment-position=\"16\">ce <\/span><span data-segment-position=\"17\">qui <\/span><span data-segment-position=\"18\">lui <\/span><span data-segment-position=\"19\">permet <\/span><span data-segment-position=\"20\">d&rsquo;associer <\/span><span data-segment-position=\"21\">instinctivement <\/span><span data-segment-position=\"22\">la <\/span><span data-segment-position=\"23\">marque <\/span><span data-segment-position=\"24\">\u00e0 <\/span><span data-segment-position=\"25\">l&rsquo;\u0153uvre <\/span><span data-segment-position=\"26\">qu&rsquo;il <\/span><span data-segment-position=\"27\">conna\u00eet <\/span><span data-segment-position=\"28\">d\u00e9j\u00e0.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31c31c3a e-flex e-con-boxed e-con e-parent\" data-id=\"31c31c3a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ecea9f2 elementor-widget elementor-widget-text-editor\" data-id=\"7ecea9f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><span style=\"font-size: large;\">Derri\u00e8re chaque \u0153uvre se trouve un message<\/span><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41c640b7 e-flex e-con-boxed e-con e-parent\" data-id=\"41c640b7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f433e02 elementor-widget elementor-widget-text-editor\" data-id=\"1f433e02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Un exemple frappant de cette fusion entre art et publicit\u00e9 est la campagne de LEGO en 2014. La marque de jeux pour enfants a repris l&rsquo;affiche de La Cr\u00e9ation d&rsquo;Adam de Michel-Ange pour mettre en avant la dimension cr\u00e9ative de l&rsquo;Homme. Cette strat\u00e9gie d\u00e9montre comment l&rsquo;art peut servir de vecteur puissant pour v\u00e9hiculer des messages et des valeurs au-del\u00e0 du simple acte d&rsquo;achat.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-591bf3f elementor-widget elementor-widget-image\" data-id=\"591bf3f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"205\" src=\"https:\/\/makingblog.audencia.com\/quand-lart-rencontre\/wp-content\/uploads\/2024\/03\/the-art-cycle-la-pub-un-job-pour-l-art-la-creation-dadam-michel-ange-1511-lego-500x205-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-232\" alt=\"\" srcset=\"https:\/\/makingblog.audencia.com\/quand-lart-rencontre\/wp-content\/uploads\/2024\/03\/the-art-cycle-la-pub-un-job-pour-l-art-la-creation-dadam-michel-ange-1511-lego-500x205-1.jpg 500w, https:\/\/makingblog.audencia.com\/quand-lart-rencontre\/wp-content\/uploads\/2024\/03\/the-art-cycle-la-pub-un-job-pour-l-art-la-creation-dadam-michel-ange-1511-lego-500x205-1-300x123.jpg 300w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4596ebe3 e-flex e-con-boxed e-con e-parent\" data-id=\"4596ebe3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1349130b elementor-widget elementor-widget-text-editor\" data-id=\"1349130b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p style=\"font-weight: 400;\">Un autre exemple remarquable est l&rsquo;utilisation du David de Michel-Ange par la marque Levi&rsquo;s. En associant cette ic\u00f4ne de la perfection masculine \u00e0 ses produits, Levi&rsquo;s \u00e9voque la qualit\u00e9, la durabilit\u00e9 et l&rsquo;\u00e9l\u00e9gance intemporelle, illustrant ainsi comment l&rsquo;art classique peut \u00eatre int\u00e9gr\u00e9 de mani\u00e8re subtile et efficace dans le paysage publicitaire contemporain.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e92678d elementor-widget elementor-widget-image\" data-id=\"1e92678d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"905\" height=\"717\" src=\"https:\/\/makingblog.audencia.com\/quand-lart-rencontre\/wp-content\/uploads\/2024\/03\/show.jpeg\" class=\"attachment-large size-large wp-image-233\" alt=\"\" srcset=\"https:\/\/makingblog.audencia.com\/quand-lart-rencontre\/wp-content\/uploads\/2024\/03\/show.jpeg 905w, https:\/\/makingblog.audencia.com\/quand-lart-rencontre\/wp-content\/uploads\/2024\/03\/show-300x238.jpeg 300w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ea280f2 e-flex e-con-boxed e-con e-parent\" data-id=\"1ea280f2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Depuis toujours, l&rsquo;art est utilis\u00e9 par la publicit\u00e9 comme un puissant moyen de communication. Cet outil efficace touche les consommateurs en stimulant leurs \u00e9motions \u00e0 travers des r\u00e9f\u00e9rences culturelles. L&rsquo;art devient ainsi une source d&rsquo;inspiration soci\u00e9tale, permettant aux marques de se d\u00e9marquer et de partager un message. \u00a0 De nos jours, de nombreuses entreprises s&rsquo;approprient &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/makingblog.audencia.com\/quand-lart-rencontre\/2024\/03\/19\/quand-lart-et-la-publicite-fusionnent-2\/\" class=\"more-link\">Lire la suite de<span class=\"screen-reader-text\">\u00ab\u00a0Quand l&rsquo;Art et la publicit\u00e9 fusionnent\u00a0\u00bb<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[20,21,26],"class_list":["post-243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pub","tag-art","tag-oeuvre","tag-publicite"],"_links":{"self":[{"href":"https:\/\/makingblog.audencia.com\/quand-lart-rencontre\/wp-json\/wp\/v2\/posts\/243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/makingblog.audencia.com\/quand-lart-rencontre\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/makingblog.audencia.com\/quand-lart-rencontre\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/quand-lart-rencontre\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/quand-lart-rencontre\/wp-json\/wp\/v2\/comments?post=243"}],"version-history":[{"count":4,"href":"https:\/\/makingblog.audencia.com\/quand-lart-rencontre\/wp-json\/wp\/v2\/posts\/243\/revisions"}],"predecessor-version":[{"id":247,"href":"https:\/\/makingblog.audencia.com\/quand-lart-rencontre\/wp-json\/wp\/v2\/posts\/243\/revisions\/247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/quand-lart-rencontre\/wp-json\/wp\/v2\/media\/235"}],"wp:attachment":[{"href":"https:\/\/makingblog.audencia.com\/quand-lart-rencontre\/wp-json\/wp\/v2\/media?parent=243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/makingblog.audencia.com\/quand-lart-rencontre\/wp-json\/wp\/v2\/categories?post=243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/makingblog.audencia.com\/quand-lart-rencontre\/wp-json\/wp\/v2\/tags?post=243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}