{"id":600,"date":"2026-03-25T17:24:02","date_gmt":"2026-03-25T16:24:02","guid":{"rendered":"https:\/\/makingblog.audencia.com\/audinfo\/?p=600"},"modified":"2026-03-25T17:24:03","modified_gmt":"2026-03-25T16:24:03","slug":"quand-la-beaute-sinvite-dans-le-jeu-video","status":"publish","type":"post","link":"https:\/\/makingblog.audencia.com\/audinfo\/2026\/03\/25\/quand-la-beaute-sinvite-dans-le-jeu-video\/","title":{"rendered":"Quand la beaut\u00e9 s\u2019invite dans le jeu vid\u00e9o"},"content":{"rendered":"\n<p><br>Longtemps consid\u00e9r\u00e9s comme deux univers tr\u00e8s diff\u00e9rents, la beaut\u00e9 et le gaming se rapprochent aujourd\u2019hui \u00e0 travers des collaborations de plus en plus originales. C\u2019est notamment le cas de <a href=\"chatgpt:\/\/generic-entity?number=0\">Sephora<\/a>, qui a choisi d\u2019investir le c\u00e9l\u00e8bre jeu <a href=\"chatgpt:\/\/generic-entity?number=1\">Animal Crossing: New Horizons<\/a>.<\/p>\n\n\n\n<p>Pendant le confinement, alors que les interactions physiques \u00e9taient limit\u00e9es, Sephora a imagin\u00e9 une nouvelle mani\u00e8re de faire vivre son univers de marque. L\u2019enseigne a ainsi propos\u00e9 une exp\u00e9rience virtuelle inspir\u00e9e de son identit\u00e9, permettant aux joueurs de d\u00e9couvrir des \u00e9l\u00e9ments li\u00e9s \u00e0 la beaut\u00e9 directement dans le jeu. Les utilisateurs pouvaient notamment personnaliser leur avatar avec des looks ou des cr\u00e9ations inspir\u00e9es du maquillage.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/makingblog.audencia.com\/audinfo\/wp-content\/uploads\/2026\/03\/IMG_0217-1.webp\" alt=\"\" class=\"wp-image-612\" srcset=\"https:\/\/makingblog.audencia.com\/audinfo\/wp-content\/uploads\/2026\/03\/IMG_0217-1.webp 640w, https:\/\/makingblog.audencia.com\/audinfo\/wp-content\/uploads\/2026\/03\/IMG_0217-1-300x169.webp 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>Cette initiative montre bien l\u2019\u00e9volution des strat\u00e9gies de communication dans le secteur de la beaut\u00e9. Aujourd\u2019hui, les marques ne cherchent plus seulement \u00e0 vendre un produit, mais aussi \u00e0 cr\u00e9er une exp\u00e9rience et \u00e0 aller \u00e0 la rencontre des consommateurs l\u00e0 o\u00f9 ils passent du temps. Or, le jeu vid\u00e9o est devenu un v\u00e9ritable espace de sociabilit\u00e9, de divertissement et d\u2019expression personnelle, notamment chez les plus jeunes.<\/p>\n\n\n\n<p>Dans un jeu comme Animal Crossing, la personnalisation de son personnage est centrale. L\u2019apparence de l\u2019avatar devient une mani\u00e8re de refl\u00e9ter son style, sa personnalit\u00e9 et ses envies, un peu comme le maquillage dans la vie r\u00e9elle. La beaut\u00e9 trouve donc naturellement sa place dans cet univers digital.<\/p>\n\n\n\n<p>\u00c0 travers ce type de collaboration, Sephora montre que la beaut\u00e9 ne se vit plus uniquement en magasin ou sur les r\u00e9seaux sociaux : elle s\u2019invite d\u00e9sormais aussi dans les mondes virtuels.<br><br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Longtemps consid\u00e9r\u00e9s comme deux univers tr\u00e8s diff\u00e9rents, la beaut\u00e9 et le gaming se rapprochent aujourd\u2019hui \u00e0 travers des collaborations de plus en plus originales. C\u2019est notamment le cas de Sephora, qui a choisi d\u2019investir le c\u00e9l\u00e8bre jeu Animal Crossing: New Horizons. Pendant le confinement, alors que les interactions physiques \u00e9taient [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[75,204,203,200],"coauthors":[17,37,74],"class_list":["post-600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute","tag-beaute","tag-collaboration","tag-jeu-video","tag-marketing"],"_links":{"self":[{"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/posts\/600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/comments?post=600"}],"version-history":[{"count":1,"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/posts\/600\/revisions"}],"predecessor-version":[{"id":618,"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/posts\/600\/revisions\/618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/media\/609"}],"wp:attachment":[{"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/media?parent=600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/categories?post=600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/tags?post=600"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/coauthors?post=600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}