{"id":585,"date":"2026-03-25T17:33:58","date_gmt":"2026-03-25T16:33:58","guid":{"rendered":"https:\/\/makingblog.audencia.com\/audinfo\/?p=585"},"modified":"2026-03-25T17:35:43","modified_gmt":"2026-03-25T16:35:43","slug":"tourisme-et-podcasts-un-nouvel-outil-strategique-pour-les-acteurs-du-tourisme","status":"publish","type":"post","link":"https:\/\/makingblog.audencia.com\/audinfo\/2026\/03\/25\/tourisme-et-podcasts-un-nouvel-outil-strategique-pour-les-acteurs-du-tourisme\/","title":{"rendered":"Tourisme et  podcasts. Un nouvel outil strat\u00e9gique pour les acteurs du tourisme"},"content":{"rendered":"\n<p><br>Face \u00e0 l\u2019\u00e9volution des pratiques m\u00e9diatiques et \u00e0 la recherche d\u2019exp\u00e9riences plus immersives, les acteurs du tourisme repensent leurs modes de communication. Dans ce contexte, le podcast s\u2019impose comme un outil efficace pour raconter, inspirer et engager les publics. \u00c0 travers diff\u00e9rents exemples, il appara\u00eet que ce format repose avant tout sur le r\u00e9cit comme levier de connexion avec l\u2019audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>Repenser l\u2019image d\u2019une destination : le cas d\u2019Antigua-et-Barbuda<\/em><\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"544\" src=\"https:\/\/makingblog.audencia.com\/audinfo\/wp-content\/uploads\/2026\/03\/image-4.png\" alt=\"\" class=\"wp-image-620\" style=\"aspect-ratio:1.0294150049575852;width:357px;height:auto\" srcset=\"https:\/\/makingblog.audencia.com\/audinfo\/wp-content\/uploads\/2026\/03\/image-4.png 560w, https:\/\/makingblog.audencia.com\/audinfo\/wp-content\/uploads\/2026\/03\/image-4-300x291.png 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/figure>\n<\/div>\n\n\n<p>Le podcast&nbsp;<em>The Beach Is Just the Beginning<\/em>, d\u00e9velopp\u00e9 par&nbsp;Antigua and Barbuda Tourism Authority, s\u2019inscrit dans une volont\u00e9 claire de transformation de l\u2019image touristique. Il vise \u00e0 d\u00e9passer les clich\u00e9s associ\u00e9s \u00e0 la destination, souvent limit\u00e9e \u00e0 ses plages, en proposant une immersion dans la culture locale.<\/p>\n\n\n\n<p>\u00c0 travers des r\u00e9cits et des t\u00e9moignages d\u2019habitants, le podcast met en avant la diversit\u00e9 des exp\u00e9riences possibles sur le territoire. Cette approche narrative permet de cr\u00e9er une connexion \u00e9motionnelle avec l\u2019auditeur et d\u2019attirer un tourisme plus curieux et engag\u00e9.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\udc49<a href=\"https:\/\/open.spotify.com\/search\/The%20Beach%20Is%20Just%20the%20Beginning\" target=\"_blank\" rel=\"noreferrer noopener\"> \u00c9couter <\/a><\/li>\n<\/ul>\n\n\n\n<iframe data-testid=\"embed-iframe\" style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/3MP9AqFvJSdCCM4efDjQ0f\/video?utm_source=generator\" width=\"624\" height=\"351\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\">Prolonger l\u2019exp\u00e9rience touristique : l\u2019univers d\u2019Universal<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"432\" height=\"439\" src=\"https:\/\/makingblog.audencia.com\/audinfo\/wp-content\/uploads\/2026\/03\/image-3-edited.png\" alt=\"\" class=\"wp-image-617\" style=\"aspect-ratio:0.9836834039484359;width:415px;height:auto\" srcset=\"https:\/\/makingblog.audencia.com\/audinfo\/wp-content\/uploads\/2026\/03\/image-3-edited.png 432w, https:\/\/makingblog.audencia.com\/audinfo\/wp-content\/uploads\/2026\/03\/image-3-edited-295x300.png 295w\" sizes=\"auto, (max-width: 432px) 100vw, 432px\" \/><\/figure>\n<\/div>\n\n\n<p>Avec&nbsp;<em>Discover Universal<\/em>,&nbsp;Universal Parks &amp; Resorts&nbsp;propose un podcast centr\u00e9 sur l\u2019exp\u00e9rience client. Le contenu plonge les auditeurs dans les coulisses des parcs, en d\u00e9voilant les secrets de cr\u00e9ation des attractions et en partageant des conseils pratiques.<\/p>\n\n\n\n<p>Le podcast agit comme une extension de la visite : il permet \u00e0 la fois de pr\u00e9parer son s\u00e9jour en amont et de prolonger l\u2019exp\u00e9rience apr\u00e8s coup. Ce dispositif renforce l\u2019attachement \u00e0 la marque en maintenant une relation continue avec les visiteurs.<\/p>\n\n\n\n<p>\ud83d\udc49<a href=\"https:\/\/open.spotify.com\/search\/Discover%20Universal%20Podcast\" target=\"_blank\" rel=\"noreferrer noopener\"> \u00c9couter<\/a> <\/p>\n\n\n\n<iframe data-testid=\"embed-iframe\" style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/31idJYlbUfwyG3Z3FM64MT?utm_source=generator\" width=\"100%\" height=\"352\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\">Valoriser les engagements d\u2019une marque : l\u2019exemple d\u2019Accor<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"548\" height=\"520\" src=\"https:\/\/makingblog.audencia.com\/audinfo\/wp-content\/uploads\/2026\/03\/image-2-edited.png\" alt=\"\" class=\"wp-image-613\" style=\"aspect-ratio:1.0532972684673703;width:459px;height:auto\" srcset=\"https:\/\/makingblog.audencia.com\/audinfo\/wp-content\/uploads\/2026\/03\/image-2-edited.png 548w, https:\/\/makingblog.audencia.com\/audinfo\/wp-content\/uploads\/2026\/03\/image-2-edited-300x285.png 300w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\" \/><\/figure>\n<\/div>\n\n\n<p>Le podcast&nbsp;<em>Local Voices, Global Stories<\/em>, lanc\u00e9 par&nbsp;Accor, adopte une approche plus institutionnelle. Il met en avant des initiatives locales et des t\u00e9moignages de collaborateurs engag\u00e9s dans des projets \u00e0 impact positif.<\/p>\n\n\n\n<p>\u00c0 travers ces r\u00e9cits, le groupe valorise sa vision d\u2019un tourisme plus responsable et durable. Le podcast devient ainsi un outil de communication qui permet d\u2019incarner concr\u00e8tement les valeurs de la marque, tout en renfor\u00e7ant sa cr\u00e9dibilit\u00e9 aupr\u00e8s du public.<\/p>\n\n\n\n<p>\ud83d\udc49 <a href=\"https:\/\/open.spotify.com\/search\/Local%20Voices%20Global%20Stories%20Accor\" target=\"_blank\" rel=\"noreferrer noopener\">\u00c9couter <\/a><\/p>\n\n\n\n<iframe data-testid=\"embed-iframe\" style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/2gLZoHIgbk60ebeX6JoPsz?utm_source=generator\" width=\"100%\" height=\"352\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<p>Le podcast s\u2019impose comme un levier strat\u00e9gique pour les acteurs du tourisme. Il permet de cr\u00e9er une relation plus profonde avec l\u2019audience gr\u00e2ce au r\u00e9cit, en donnant du sens \u00e0 la destination et \u00e0 la marque.<\/p>\n\n\n\n<p>Contrairement aux formats visuels rapides, il installe une \u00e9coute plus attentive et une connexion \u00e9motionnelle durable. Il accompagne le voyage avant, pendant et apr\u00e8s l\u2019exp\u00e9rience, en prolongeant le lien avec le public.<\/p>\n\n\n\n<p>Le podcast ne vend pas directement une destination. Il la raconte. Et c\u2019est pr\u00e9cis\u00e9ment ce qui le rend efficace.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Face \u00e0 l\u2019\u00e9volution des pratiques m\u00e9diatiques et \u00e0 la recherche d\u2019exp\u00e9riences plus immersives, les acteurs du tourisme repensent leurs modes de communication. Dans ce contexte, le podcast s\u2019impose comme un outil efficace pour raconter, inspirer et engager les publics. \u00c0 travers diff\u00e9rents exemples, il appara\u00eet que ce format repose avant [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[214,218,215,55,184,212,213,217,52,216],"coauthors":[197,13],"class_list":["post-585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourisme","tag-brand-content","tag-communication-digitale","tag-experience-client","tag-marketing-touristique","tag-podcast","tag-podcast-tourisme","tag-storytelling","tag-strategie-digitale","tag-tourisme","tag-tourisme-durable"],"_links":{"self":[{"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/posts\/585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/comments?post=585"}],"version-history":[{"count":5,"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/posts\/585\/revisions"}],"predecessor-version":[{"id":658,"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/posts\/585\/revisions\/658"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/media\/638"}],"wp:attachment":[{"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/media?parent=585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/categories?post=585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/tags?post=585"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/coauthors?post=585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}