{"id":309,"date":"2026-02-19T18:39:13","date_gmt":"2026-02-19T17:39:13","guid":{"rendered":"https:\/\/makingblog.audencia.com\/audinfo\/?p=309"},"modified":"2026-03-04T15:55:53","modified_gmt":"2026-03-04T14:55:53","slug":"le-tourisme-et-les-reseaux-sociaux-une-histoire-de-linspiration-du-voyage-a-lere-digitale","status":"publish","type":"post","link":"https:\/\/makingblog.audencia.com\/audinfo\/2026\/02\/19\/le-tourisme-et-les-reseaux-sociaux-une-histoire-de-linspiration-du-voyage-a-lere-digitale\/","title":{"rendered":"Le tourisme et les r\u00e9seaux sociaux. Une histoire de l\u2019inspiration du voyage \u00e0 l\u2019\u00e8re digitale"},"content":{"rendered":"\n<p>Le tourisme n\u2019a pas toujours \u00e9t\u00e9 influenc\u00e9 par Instagram ou TikTok. Avant les r\u00e9seaux sociaux, la presse, les affiches et la t\u00e9l\u00e9vision fa\u00e7onnaient d\u00e9j\u00e0 l\u2019envie de voyager. Cette timeline interactive retrace les moments cl\u00e9s qui ont transform\u00e9 la mani\u00e8re dont les destinations sont d\u00e9couvertes, choisies et partag\u00e9es.<\/p>\n\n\n\n<p>Depuis le XIXe si\u00e8cle, les moyens de communication jouent un r\u00f4le central dans le d\u00e9veloppement du tourisme. Les guides de voyage, les affiches illustr\u00e9es et les \u00e9missions t\u00e9l\u00e9vis\u00e9es ont progressivement diffus\u00e9 l\u2019image des destinations aupr\u00e8s d\u2019un public toujours plus large.<\/p>\n\n\n\n<p>L\u2019arriv\u00e9e d\u2019internet dans les ann\u00e9es 1990 marque une rupture majeure. L\u2019information devient accessible en ligne et les voyageurs commencent \u00e0 organiser eux-m\u00eames leurs s\u00e9jours. Puis, avec les r\u00e9seaux sociaux, une nouvelle \u00e9tape s\u2019ouvre. Les destinations se d\u00e9couvrent d\u00e9sormais \u00e0 travers des photos, des vid\u00e9os et des contenus partag\u00e9s par les voyageurs eux-m\u00eames.<\/p>\n\n\n\n<p>La frise chronologique ci-dessous pr\u00e9sente les grandes dates qui expliquent cette \u00e9volution. Elle montre comment la communication touristique est pass\u00e9e des m\u00e9dias traditionnels aux plateformes digitales, jusqu\u2019\u00e0 faire des r\u00e9seaux sociaux un acteur central de l\u2019inspiration et de la d\u00e9cision de voyage aujourd\u2019hui.<\/p>\n\n\n\n<iframe src='https:\/\/cdn.knightlab.com\/libs\/timeline3\/latest\/embed\/index.html?source=v2%3A2PACX-1vSQcxvDMmzADDnZsWkUREbBsTEuTMpgpJ_1_VAt-bXWxs25hVWfUWDGyJ1_mv85IzAmqPm4XZNLnVYD&#038;font=Default&#038;lang=en&#038;initial_zoom=2&#038;width=100%25&#038;height=650' width='100%' height='650' webkitallowfullscreen mozallowfullscreen allowfullscreen frameborder='0'><\/iframe>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le tourisme n\u2019a pas toujours \u00e9t\u00e9 influenc\u00e9 par Instagram ou TikTok. Avant les r\u00e9seaux sociaux, la presse, les affiches et la t\u00e9l\u00e9vision fa\u00e7onnaient d\u00e9j\u00e0 l\u2019envie de voyager. Cette timeline interactive retrace les moments cl\u00e9s qui ont transform\u00e9 la mani\u00e8re dont les destinations sont d\u00e9couvertes, choisies et partag\u00e9es. Depuis le XIXe [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[118,117,116,55,115,53,120,52,56,119],"coauthors":[13,15],"class_list":["post-309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourisme","tag-communication-touristique","tag-histoire-du-tourisme","tag-inspiration-voyage","tag-marketing-touristique","tag-reseaux-sociaux","tag-tendances-tourisme","tag-timeline-interactive","tag-tourisme","tag-tourisme-digital","tag-transformation-digitale"],"_links":{"self":[{"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/posts\/309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/comments?post=309"}],"version-history":[{"count":2,"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/posts\/309\/revisions"}],"predecessor-version":[{"id":320,"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/posts\/309\/revisions\/320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/media\/321"}],"wp:attachment":[{"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/media?parent=309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/categories?post=309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/tags?post=309"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audinfo\/wp-json\/wp\/v2\/coauthors?post=309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}