{"id":710,"date":"2026-04-28T17:19:22","date_gmt":"2026-04-28T15:19:22","guid":{"rendered":"https:\/\/makingblog.audencia.com\/audencia-connect\/?p=710"},"modified":"2026-04-28T17:19:22","modified_gmt":"2026-04-28T15:19:22","slug":"les-marques-de-sport-et-les-podcasts-un-nouvel-outil-marketing-puissant","status":"publish","type":"post","link":"https:\/\/makingblog.audencia.com\/audencia-connect\/2026\/04\/28\/les-marques-de-sport-et-les-podcasts-un-nouvel-outil-marketing-puissant\/","title":{"rendered":"Les marques de sport et les podcasts : un nouvel outil marketing puissant"},"content":{"rendered":"\n<p><em>Dans le secteur du sport, les podcasts sont devenus un excellent moyen de communication. Ils permettent aux marques de raconter des histoires inspirantes, de partager les parcours d\u2019athl\u00e8tes et de cr\u00e9er une relation forte avec leur communaut\u00e9.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi les marques de sport investissent dans les podcasts ?<\/h2>\n\n\n\n<p>Ce format est particuli\u00e8rement adapt\u00e9 au sport car il met en avant :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>les histoires de r\u00e9ussite et d\u2019\u00e9chec<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<ul class=\"wp-block-list\">\n<li>le mental<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>la performance<\/li>\n<\/ul>\n\n\n\n<p>Pour les marques, c\u2019est une opportunit\u00e9 unique de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cr\u00e9er une relation de proximit\u00e9 avec leur audience<\/li>\n\n\n\n<li>raconter une histoire (storytelling)<\/li>\n\n\n\n<li>valoriser leur expertise<\/li>\n<\/ul>\n\n\n\n<p>Contrairement \u00e0 la publicit\u00e9 classique, le podcast est per\u00e7u comme plus authentique et moins intrusif.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">On vous montre quelques exemples qui pourraient vous plaire !<\/h2>\n\n\n\n<p><strong>Nike : <\/strong>Podcast officiel sur les athl\u00e8tes, entra\u00eenement et mental<\/p>\n\n\n\n<p><strong>Japanese F1 Grand Prix Race report by Redbull : <\/strong>Dans cet \u00e9pisode, pr\u00e9sent\u00e9 par @AvaTradeTV, notre animateur, Tommo McCluskey, re\u00e7oit son co-animateur Calum Nicholas pour une analyse du Grand Prix du Japon. Ils reviennent sur les \u00e9v\u00e9nements survenus en piste \u00e0 Suzuka et \u00e9voquent le Grand Prix de Miami.<\/p>\n\n\n\n<p><strong>Bill Simmons :<\/strong> Retrouvez Bill Simmons et Zach Lowe de The Ringer en direct sur Netflix pour analyser la performance des Rockets face aux Lakers, qui maintiennent leurs espoirs de qualification en playoffs, et la victoire des Celtics (3-1) contre les 76ers (0:31). Ils reviendront ensuite sur les autres matchs des playoffs NBA du week-end, reviendront sur le parcours de Donovan Mitchell en playoffs, discuteront des difficult\u00e9s de Nikola Jokic et bien plus encore\u00a0! (45:00).<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: BJ Fogg | How the Tiniest Habits Lead to the Biggest Changes\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5CFhimXIdjJdgikTmqMqK7?utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Japanese F1 Grand Prix Race Report | Talking Bull\" style=\"border-radius: 12px\" width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/4ZVDAAlwJjYNyZp0OpHLlA\/video?utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Embiid\u2019s Return, Houston\u2019s Weird Weekend, Joker\u2019s Swoon, and a Knicks Gut Check With Zach Lowe\" style=\"border-radius: 12px\" width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/07SjDmKb9iliEzpNcN2xGD\/video?utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Dans le secteur du sport, les podcasts sont devenus un excellent moyen de communication. Ils permettent aux marques de raconter des histoires inspirantes, de partager les parcours d\u2019athl\u00e8tes et de cr\u00e9er une relation forte avec leur communaut\u00e9. Pourquoi les marques de sport investissent dans les podcasts ? Ce format est [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[121,190,26],"coauthors":[22],"class_list":["post-710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport","tag-podcast","tag-collaboration-de-marques","tag-sport"],"_links":{"self":[{"href":"https:\/\/makingblog.audencia.com\/audencia-connect\/wp-json\/wp\/v2\/posts\/710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/makingblog.audencia.com\/audencia-connect\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/makingblog.audencia.com\/audencia-connect\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audencia-connect\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audencia-connect\/wp-json\/wp\/v2\/comments?post=710"}],"version-history":[{"count":1,"href":"https:\/\/makingblog.audencia.com\/audencia-connect\/wp-json\/wp\/v2\/posts\/710\/revisions"}],"predecessor-version":[{"id":712,"href":"https:\/\/makingblog.audencia.com\/audencia-connect\/wp-json\/wp\/v2\/posts\/710\/revisions\/712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audencia-connect\/wp-json\/wp\/v2\/media\/711"}],"wp:attachment":[{"href":"https:\/\/makingblog.audencia.com\/audencia-connect\/wp-json\/wp\/v2\/media?parent=710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audencia-connect\/wp-json\/wp\/v2\/categories?post=710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audencia-connect\/wp-json\/wp\/v2\/tags?post=710"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audencia-connect\/wp-json\/wp\/v2\/coauthors?post=710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}