{"id":375,"date":"2026-05-26T11:39:29","date_gmt":"2026-05-26T09:39:29","guid":{"rendered":"https:\/\/makingblog.audencia.com\/audencia-connect\/?p=375"},"modified":"2026-05-26T11:39:30","modified_gmt":"2026-05-26T09:39:30","slug":"la-newsletter-de-tomorrowland-un-outil-immersif","status":"publish","type":"post","link":"https:\/\/makingblog.audencia.com\/audencia-connect\/2026\/05\/26\/la-newsletter-de-tomorrowland-un-outil-immersif\/","title":{"rendered":"La newsletter de\u00a0Tomorrowland\u00a0: un outil immersif"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/medias.lesindesradios.fr\/t:app(web)\/t:r(unknown)\/fit-in\/1100x2000\/filters:format(webp)\/medias\/UBL5BgYYYQ\/image\/tomorrowland_1732814243802.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size wp-block-paragraph\">La newsletter de Tomorrowland est bien plus qu\u2019un simple email informatif : elle prolonge l\u2019exp\u00e9rience du festival tout au long de l\u2019ann\u00e9e. Gr\u00e2ce \u00e0 un univers visuel et narratif tr\u00e8s travaill\u00e9, elle plonge les abonn\u00e9s dans l\u2019ambiance magique propre \u00e0 l\u2019\u00e9v\u00e9nement.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.fiestaybullshit.com\/wp-content\/uploads\/2024\/11\/tomorrowland-1732197666-3506250610714549279-366581549.jpg\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-small-font-size wp-block-paragraph\">Elle propose du contenu vari\u00e9, comme des annonces de th\u00e8mes, des teasers du line-up, des vid\u00e9os ou encore des sets exclusifs via la radio officielle. Ce contenu permet de maintenir l\u2019engagement des fans, m\u00eame en dehors du festival.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">La newsletter joue aussi un r\u00f4le cl\u00e9 dans la billetterie, en informant les abonn\u00e9s en priorit\u00e9 des dates de vente et des pr\u00e9ventes. Cela renforce leur sentiment d\u2019exclusivit\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/passculture-metier-prod-production-assets-fine-grained\/thumbs\/mediations\/UJPGA\" alt=\"\" style=\"aspect-ratio:0.6677469074813264;width:222px;height:auto\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"We Are Tomorrow 2023 l Documentary\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/vNPMdjetfSs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"wp-block-paragraph\">Enfin, elle contribue \u00e0 cr\u00e9er une v\u00e9ritable communaut\u00e9 internationale, les \u201cPeople of Tomorrow\u201d, en partageant actualit\u00e9s, projets et \u00e9v\u00e9nements li\u00e9s \u00e0 la marque \u00e0 l&rsquo;image de cette vid\u00e9o mettant en avant la communaut\u00e9 Tomorrowland<br><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi, la newsletter de Tomorrowland est un\u00a0<strong>outil marketing puissant<\/strong>, m\u00ealant immersion, fid\u00e9lisation et communication strat\u00e9gique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La newsletter de Tomorrowland est bien plus qu\u2019un simple email informatif : elle prolonge l\u2019exp\u00e9rience du festival tout au long de l\u2019ann\u00e9e. Gr\u00e2ce \u00e0 un univers visuel et narratif tr\u00e8s travaill\u00e9, elle plonge les abonn\u00e9s dans l\u2019ambiance magique propre \u00e0 l\u2019\u00e9v\u00e9nement. Elle propose du contenu vari\u00e9, comme des annonces de [&hellip;]<\/p>\n","protected":false},"author":75,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"coauthors":[35],"class_list":["post-375","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/makingblog.audencia.com\/audencia-connect\/wp-json\/wp\/v2\/posts\/375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/makingblog.audencia.com\/audencia-connect\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/makingblog.audencia.com\/audencia-connect\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audencia-connect\/wp-json\/wp\/v2\/users\/75"}],"replies":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audencia-connect\/wp-json\/wp\/v2\/comments?post=375"}],"version-history":[{"count":1,"href":"https:\/\/makingblog.audencia.com\/audencia-connect\/wp-json\/wp\/v2\/posts\/375\/revisions"}],"predecessor-version":[{"id":914,"href":"https:\/\/makingblog.audencia.com\/audencia-connect\/wp-json\/wp\/v2\/posts\/375\/revisions\/914"}],"wp:attachment":[{"href":"https:\/\/makingblog.audencia.com\/audencia-connect\/wp-json\/wp\/v2\/media?parent=375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audencia-connect\/wp-json\/wp\/v2\/categories?post=375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audencia-connect\/wp-json\/wp\/v2\/tags?post=375"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/makingblog.audencia.com\/audencia-connect\/wp-json\/wp\/v2\/coauthors?post=375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}