{"id":908,"date":"2024-02-26T12:24:12","date_gmt":"2024-02-26T11:24:12","guid":{"rendered":"https:\/\/makingblog.audencia.com\/amb2\/?p=908"},"modified":"2024-03-27T18:09:31","modified_gmt":"2024-03-27T17:09:31","slug":"quelques-chiffres-cles-sur-la-mode","status":"publish","type":"post","link":"https:\/\/makingblog.audencia.com\/amb2\/2024\/02\/26\/quelques-chiffres-cles-sur-la-mode\/","title":{"rendered":"Quelques chiffres cl\u00e9s sur la mode."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"908\" class=\"elementor elementor-908\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2ed3b6 e-flex e-con-boxed e-con e-parent\" data-id=\"c2ed3b6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f7ef33 elementor-widget elementor-widget-text-editor\" data-id=\"8f7ef33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"font-size: 16px; border: 0px solid #e3e3e3; margin-top: 1.25em; margin-bottom: 1.25em; caret-color: #0d0d0d; color: #0d0d0d; font-family: S\u00f6hne, ui-sans-serif, system-ui, -apple-system, 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Helvetica Neue', Arial, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; white-space: pre-wrap; text-align: justify;\">Plongeons dans l&rsquo;univers de la mode avec une approche <strong>analytique<\/strong> ! Dans cet article, nous explorerons dans un premier temps, \u00e0 travers des graphiques de donn\u00e9es <strong>captivants<\/strong>, le chiffre d&rsquo;affaires des v\u00eatements dans l&rsquo;Union europ\u00e9enne, puis les marques de luxe les plus <strong>mentionn\u00e9es<\/strong> sur les r\u00e9seaux sociaux. Pour finir, nous analyserons les <strong>habitudes<\/strong> de <strong>consommation<\/strong> sur le secteur du luxe. Des couleurs aux motifs en passant par les coupes, d\u00e9couvrez comment les chiffres r\u00e9v\u00e8lent les <strong>secrets<\/strong> de <strong>l&rsquo;industrie<\/strong> de la <strong>mode.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1691d5f elementor-widget elementor-widget-text-editor\" data-id=\"1691d5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/16930140\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36800af elementor-widget elementor-widget-text-editor\" data-id=\"36800af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb51f84 elementor-widget elementor-widget-text-editor\" data-id=\"eb51f84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Comme vous pouvez le constater les ventes de v\u00eatements dans Union Europ\u00e9enne ont constamment <strong>augment\u00e9<\/strong> entre <strong>2013<\/strong> et <strong>2017<\/strong>, atteignant ainsi une valeur de pr\u00e8s <strong>177 milliards d&rsquo;euros.<\/strong> Cependant en 2018 le chiffre d\u2019affaires \u00e0 diminu\u00e9 pour atteindre une estimation de pr\u00e8s de 139 milliards d&rsquo;euros en 2021 li\u00e9 \u00e0 la crise \u00e9conomique et sociale d\u00fb \u00e0 l\u2019inflation suivi de la crise sanitaire covid-19.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-490c9a3 e-flex e-con-boxed e-con e-parent\" data-id=\"490c9a3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e69acd elementor-widget elementor-widget-text-editor\" data-id=\"6e69acd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/16930567\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc0802b elementor-widget elementor-widget-text-editor\" data-id=\"fc0802b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Voici le <strong>TOP 12<\/strong> des marques de luxe les plus <strong>mentionn\u00e9es<\/strong> sur les r\u00e9seaux sociaux en <strong>2022<\/strong> et plus en particulier sur <strong>Instagram<\/strong>. Ce dernier est en effet le r\u00e9seau <strong>privil\u00e9gi\u00e9<\/strong> m\u00eame si <strong>TikTok<\/strong> prend de plus en plus de place dans l\u2019<strong>influence<\/strong> de la mode.<\/p><p style=\"font-weight: 400;\">\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da4bf9b e-flex e-con-boxed e-con e-parent\" data-id=\"da4bf9b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b3db62 elementor-widget elementor-widget-text-editor\" data-id=\"4b3db62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/16930903\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0151136 e-flex e-con-boxed e-con e-parent\" data-id=\"0151136\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b4a123 elementor-widget elementor-widget-text-editor\" data-id=\"0b4a123\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Les habitudes de <strong>consommation<\/strong> sur le secteur du <strong>luxe<\/strong> selon le <strong>pays<\/strong> et <strong>l\u2019\u00e2ge<\/strong> sont tr\u00e8s diff\u00e9rentes. On peut constater qu\u2019en <strong>France<\/strong> la tranche d\u2019\u00e2ge la plus consommatrice de luxe sont les <strong>65 ans<\/strong> et plus qui repr\u00e9sentent <strong>27%<\/strong> des consommateurs. Tant dis qu\u2019a <strong>Royaume Uni, aux \u00c9tats-Unis et en Chine<\/strong> les plus grands consommateurs de luxe sont les <strong>25-34 ans<\/strong>. Ces derniers d\u00e9pensent environ plus de <strong>3000 euros par an<\/strong> dans des produits de luxe. \u00a0On peut cependant constater que dans chacun de ces 5 pays la tranche d\u2019\u00e2ge <strong>35-44 ans<\/strong> repr\u00e9sentent une grande part des d\u00e9penses sur le march\u00e9 du luxe, entre 19% et 28% soit une moyenne de <strong>23,8%<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55cf4d2 e-flex e-con-boxed e-con e-parent\" data-id=\"55cf4d2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27dca91 elementor-widget elementor-widget-text-editor\" data-id=\"27dca91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Autrices:<\/strong><\/p><p>Lou CHARLES<\/p><p>Lisa PENNATI<\/p><p>Morgane QUERNIARD<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Plongeons dans l&rsquo;univers de la mode avec une approche analytique ! Dans cet article, nous explorerons dans un premier temps, \u00e0 travers des graphiques de donn\u00e9es captivants, le chiffre d&rsquo;affaires des v\u00eatements dans l&rsquo;Union europ\u00e9enne, puis les marques de luxe les plus mentionn\u00e9es sur les r\u00e9seaux sociaux. Pour finir, nous analyserons les habitudes de consommation&hellip;&nbsp;<a href=\"https:\/\/makingblog.audencia.com\/amb2\/2024\/02\/26\/quelques-chiffres-cles-sur-la-mode\/\" class=\"\" rel=\"bookmark\">Lire la suite &raquo;<span class=\"screen-reader-text\">Quelques chiffres cl\u00e9s sur la mode.<\/span><\/a><\/p>\n","protected":false},"author":14,"featured_media":1155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"_links":{"self":[{"href":"https:\/\/makingblog.audencia.com\/amb2\/wp-json\/wp\/v2\/posts\/908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/makingblog.audencia.com\/amb2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/makingblog.audencia.com\/amb2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/amb2\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/amb2\/wp-json\/wp\/v2\/comments?post=908"}],"version-history":[{"count":64,"href":"https:\/\/makingblog.audencia.com\/amb2\/wp-json\/wp\/v2\/posts\/908\/revisions"}],"predecessor-version":[{"id":1167,"href":"https:\/\/makingblog.audencia.com\/amb2\/wp-json\/wp\/v2\/posts\/908\/revisions\/1167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/amb2\/wp-json\/wp\/v2\/media\/1155"}],"wp:attachment":[{"href":"https:\/\/makingblog.audencia.com\/amb2\/wp-json\/wp\/v2\/media?parent=908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/makingblog.audencia.com\/amb2\/wp-json\/wp\/v2\/categories?post=908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/makingblog.audencia.com\/amb2\/wp-json\/wp\/v2\/tags?post=908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}