{"id":1309,"date":"2024-03-19T16:47:08","date_gmt":"2024-03-19T15:47:08","guid":{"rendered":"https:\/\/makingblog.audencia.com\/amb2\/?p=1309"},"modified":"2024-03-20T17:55:56","modified_gmt":"2024-03-20T16:55:56","slug":"maquillage-vs-jeux-video","status":"publish","type":"post","link":"https:\/\/makingblog.audencia.com\/amb2\/2024\/03\/19\/maquillage-vs-jeux-video\/","title":{"rendered":"Maquillage VS Jeux vid\u00e9o"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1309\" class=\"elementor elementor-1309\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66b8693 e-flex e-con-boxed e-con e-parent\" data-id=\"66b8693\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca614ff elementor-widget elementor-widget-text-editor\" data-id=\"ca614ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fec61d4 elementor-widget elementor-widget-text-editor\" data-id=\"fec61d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\"><strong>\u00a0<span style=\"font-size: 14pt;\"> \u00a0Lorsque vos marques pr\u00e9f\u00e9r\u00e9es cherchent \u00e0 conqu\u00e9rir le c\u0153ur de nouveaux consommateurs, des campagnes d&rsquo;influence originales apparaissent.<\/span><\/strong><\/span><\/p><p><span style=\"font-family: arial, helvetica, sans-serif;\">\u00a0Depuis quelques ann\u00e9es maintenant, l\u2019influence marketing est devenu un outil incontournable dans le secteur de la beaut\u00e9. Ce sont les strat\u00e9gies des marques de maquillage<strong> Benefit<\/strong> et <strong>Revolution Beauty<\/strong> qui ont tent\u00e9 de nouveaux concepts afin de plaire \u00e0 la communaut\u00e9 des <em>\u00ab\u00a0gamers\u00a0\u00bb<\/em>, les d\u00e9fenseurs des jeux vid\u00e9os.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e1b7f9 e-con-full e-flex e-con e-parent\" data-id=\"7e1b7f9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15bb904 elementor-widget elementor-widget-text-editor\" data-id=\"15bb904\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-size: 14pt;\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u00a0Benefit Cosmetics X Twitch. La marque s&rsquo;attaque au march\u00e9 des gameuse.<\/span><\/span><\/h3><p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\">\u00a0Depuis la crise sanitaire et et le confinement, la plateforme Twitch explose ! Comme Youtube \u00e0 l&rsquo;\u00e9poque, Twitch fait na\u00eetre de nouveaux cr\u00e9ateurs et cr\u00e9atrices proposant tous types de contenus, notamment une rubrique \u00ab\u00a0Beaut\u00e9 et Art corporels\u00a0\u00bb. <span style=\"font-family: arial, helvetica, sans-serif;\"><strong>Benefit Cosmetics<\/strong> n&rsquo;est pas pass\u00e9e \u00e0 c\u00f4t\u00e9 de cette tendance et d\u00e8s fin<strong> 2020<\/strong> elle a lanc\u00e9 une campagne d\u2019influence sur <strong>Twitch<\/strong> \u00e0 destination des gameuses, intitul\u00e9e <em><strong>\u201cGame Face\u201d<\/strong><\/em>, et avec pour slogan <em><strong>\u201cR\u00e9v\u00e8le ta Game Face avec Benefit\u201d<\/strong><\/em>.<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f60e253 e-flex e-con-boxed e-con e-parent\" data-id=\"f60e253\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bea4d0b e-con-full e-flex e-con e-child\" data-id=\"bea4d0b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccc585d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ccc585d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u00a0Cette campagne avait pour but de lier le monde de la beaut\u00e9 \u00e0 celui du \u00ab gaming \u00bb tout en soutenant des talents f\u00e9minins s&rsquo;illustrant dans l&rsquo;industrie du jeu vid\u00e9o. Le fabricant de cosm\u00e9tique s\u2019est associ\u00e9 \u00e0 plus de <strong>20 streameuses<\/strong> venant du monde entier pour diffuser pendant une semaine du contenu non-stop sur la cha\u00eene Twitch de la marque.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-439d9e1 e-con-full e-flex e-con e-child\" data-id=\"439d9e1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd39f7a elementor-widget elementor-widget-image\" data-id=\"dd39f7a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"798\" src=\"https:\/\/makingblog.audencia.com\/amb2\/wp-content\/uploads\/2024\/03\/primary-gameface-1-1024x798.jpg\" class=\"attachment-large size-large wp-image-1339\" alt=\"\" srcset=\"https:\/\/makingblog.audencia.com\/amb2\/wp-content\/uploads\/2024\/03\/primary-gameface-1-1024x798.jpg 1024w, https:\/\/makingblog.audencia.com\/amb2\/wp-content\/uploads\/2024\/03\/primary-gameface-1-300x234.jpg 300w, https:\/\/makingblog.audencia.com\/amb2\/wp-content\/uploads\/2024\/03\/primary-gameface-1-768x598.jpg 768w, https:\/\/makingblog.audencia.com\/amb2\/wp-content\/uploads\/2024\/03\/primary-gameface-1-1536x1197.jpg 1536w, https:\/\/makingblog.audencia.com\/amb2\/wp-content\/uploads\/2024\/03\/primary-gameface-1.jpg 1643w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5b3b89 e-con-full e-flex e-con e-parent\" data-id=\"d5b3b89\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d98743 elementor-widget elementor-widget-text-editor\" data-id=\"9d98743\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u00a0Gr\u00e2ce \u00e0 cette campagne, <strong>Benefit Cosmetics<\/strong> a pu toucher un large public diff\u00e9rent de celui habituel. La marque a r\u00e9ussi \u00e0 s\u2019imposer comme la <strong>cha\u00eene de r\u00e9f\u00e9rence m\u00ealant jeux vid\u00e9o et produits de beaut\u00e9\u00a0sur Twitch<\/strong>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0da28c2 e-flex e-con-boxed e-con e-parent\" data-id=\"0da28c2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2db2ab4 elementor-widget elementor-widget-text-editor\" data-id=\"2db2ab4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\"><strong>\u00a0Revolution Beauty London X Fornite. Une collaboration surprenante.<\/strong><\/span><\/p><p>\u00a0D&rsquo;autres marques de cosm\u00e9tiques ont d\u00e9cid\u00e9 de faire des campagnes d&rsquo;influence plus classique en collaborant avec d&rsquo;autres marques. C&rsquo;est le cas de la marque<strong> Revolution Beauty<\/strong> qui a d\u00e9cid\u00e9 de collaborer avec la soci\u00e9t\u00e9 de jeux<strong> Epic Games<\/strong> pour cr\u00e9er <strong>une collection de maquillage<\/strong> sur le th\u00e8me du jeux vid\u00e9o <strong>Fortnite<\/strong>. La collection a \u00e9t\u00e9 lanc\u00e9e en <strong>\u00e9dition limit\u00e9e<\/strong> en <strong>Mai 2023<\/strong>, et a \u00e9t\u00e9 disponible exclusivement en magasin et en ligne chez Walmart <strong>au Royaume-Uni<\/strong>.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-782b15c e-flex e-con-boxed e-con e-parent\" data-id=\"782b15c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-47088ea e-con-full e-flex e-con e-child\" data-id=\"47088ea\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c07c49c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"c07c49c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"941\" height=\"810\" src=\"https:\/\/makingblog.audencia.com\/amb2\/wp-content\/uploads\/2024\/03\/plp_fortnite.jpg\" class=\"attachment-large size-large wp-image-1340\" alt=\"\" srcset=\"https:\/\/makingblog.audencia.com\/amb2\/wp-content\/uploads\/2024\/03\/plp_fortnite.jpg 941w, https:\/\/makingblog.audencia.com\/amb2\/wp-content\/uploads\/2024\/03\/plp_fortnite-300x258.jpg 300w, https:\/\/makingblog.audencia.com\/amb2\/wp-content\/uploads\/2024\/03\/plp_fortnite-768x661.jpg 768w\" sizes=\"(max-width: 941px) 100vw, 941px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-821b277 e-con-full e-flex e-con e-child\" data-id=\"821b277\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ebd6125 e-flex e-con-boxed e-con e-child\" data-id=\"ebd6125\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b82238b elementor-widget elementor-widget-text-editor\" data-id=\"b82238b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0Si cette collaboration peut en surprendre certains, le jeux vid\u00e9o<strong> Fortnite<\/strong> est connu pour collaborer r\u00e9guli\u00e8rement avec des marques. Mais c&rsquo;est <strong>la premi\u00e8re fois que le<\/strong> <strong>jeu vid\u00e9o<\/strong> se lance dans l&rsquo;<strong>industrie de la beaut\u00e9<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f5087e e-flex e-con-boxed e-con e-child\" data-id=\"9f5087e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fe04fe elementor-widget elementor-widget-image\" data-id=\"1fe04fe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/makingblog.audencia.com\/amb2\/wp-content\/uploads\/2024\/03\/14530476-1865045424308742-150x150.webp\" class=\"attachment-thumbnail size-thumbnail wp-image-1369\" alt=\"\" srcset=\"https:\/\/makingblog.audencia.com\/amb2\/wp-content\/uploads\/2024\/03\/14530476-1865045424308742-150x150.webp 150w, https:\/\/makingblog.audencia.com\/amb2\/wp-content\/uploads\/2024\/03\/14530476-1865045424308742-300x300.webp 300w, https:\/\/makingblog.audencia.com\/amb2\/wp-content\/uploads\/2024\/03\/14530476-1865045424308742-1024x1024.webp 1024w, https:\/\/makingblog.audencia.com\/amb2\/wp-content\/uploads\/2024\/03\/14530476-1865045424308742-768x768.webp 768w, https:\/\/makingblog.audencia.com\/amb2\/wp-content\/uploads\/2024\/03\/14530476-1865045424308742.webp 1500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a2dc91 e-flex e-con-boxed e-con e-parent\" data-id=\"4a2dc91\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfd9450 elementor-widget elementor-widget-text-editor\" data-id=\"cfd9450\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0L&rsquo;objectif de la marque<strong> Revolution Beauty<\/strong> avec cette campagne d&rsquo;influence \u00e9tait d&rsquo;<strong>\u00e9largir le public<\/strong> de la marque ainsi que de<strong> renforcer leur notori\u00e9t\u00e9<\/strong>.\u00a0 De plus, cette collaboration avec Fortnite a pu offrir \u00e0 Revolution Beauty l&rsquo;opportunit\u00e9 de cr\u00e9er des <strong>produits cosm\u00e9tiques uniques et attrayants<\/strong> qui s&rsquo;inspirent de l&rsquo;esth\u00e9tique du jeu.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce6c0e3 e-con-full e-flex e-con e-parent\" data-id=\"ce6c0e3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60cfc01 elementor-widget elementor-widget-text-editor\" data-id=\"60cfc01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Crq9TQyNfZa\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/Crq9TQyNfZa\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Voir cette publication sur Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/Crq9TQyNfZa\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Une publication partag\u00e9e par Revolution Makeup (@makeuprevolution)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7b1f6e e-flex e-con-boxed e-con e-parent\" data-id=\"e7b1f6e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-523be7b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"523be7b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/makingblog.audencia.com\/amb2\/category\/beaute\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Pour t'y conna\u00eetre un peu plus sur l'univers de la beaut\u00e9 clique ici !<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aba4b7b e-flex e-con-boxed e-con e-parent\" data-id=\"aba4b7b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81a54c1 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"81a54c1\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-hand-point-up\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M135.652 0c23.625 0 43.826 20.65 43.826 44.8v99.851c17.048-16.34 49.766-18.346 70.944 6.299 22.829-14.288 53.017-2.147 62.315 16.45C361.878 158.426 384 189.346 384 240c0 2.746-.203 13.276-.195 16 .168 61.971-31.065 76.894-38.315 123.731C343.683 391.404 333.599 400 321.786 400H150.261l-.001-.002c-18.366-.011-35.889-10.607-43.845-28.464C93.421 342.648 57.377 276.122 29.092 264 10.897 256.203.008 242.616 0 224c-.014-34.222 35.098-57.752 66.908-44.119 8.359 3.583 16.67 8.312 24.918 14.153V44.8c0-23.45 20.543-44.8 43.826-44.8zM136 416h192c13.255 0 24 10.745 24 24v48c0 13.255-10.745 24-24 24H136c-13.255 0-24-10.745-24-24v-48c0-13.255 10.745-24 24-24zm168 28c-11.046 0-20 8.954-20 20s8.954 20 20 20 20-8.954 20-20-8.954-20-20-20z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0Lorsque vos marques pr\u00e9f\u00e9r\u00e9es cherchent \u00e0 conqu\u00e9rir le c\u0153ur de nouveaux consommateurs, des campagnes d&rsquo;influence originales apparaissent. \u00a0Depuis quelques ann\u00e9es maintenant, l\u2019influence marketing est devenu un outil incontournable dans le secteur de la beaut\u00e9. Ce sont les strat\u00e9gies des marques de maquillage Benefit et Revolution Beauty qui ont tent\u00e9 de nouveaux concepts afin de&hellip;&nbsp;<a href=\"https:\/\/makingblog.audencia.com\/amb2\/2024\/03\/19\/maquillage-vs-jeux-video\/\" class=\"\" rel=\"bookmark\">Lire la suite &raquo;<span class=\"screen-reader-text\">Maquillage VS Jeux vid\u00e9o<\/span><\/a><\/p>\n","protected":false},"author":24,"featured_media":1318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[10,1],"tags":[],"class_list":["post-1309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute","category-non-classe"],"_links":{"self":[{"href":"https:\/\/makingblog.audencia.com\/amb2\/wp-json\/wp\/v2\/posts\/1309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/makingblog.audencia.com\/amb2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/makingblog.audencia.com\/amb2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/amb2\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/amb2\/wp-json\/wp\/v2\/comments?post=1309"}],"version-history":[{"count":72,"href":"https:\/\/makingblog.audencia.com\/amb2\/wp-json\/wp\/v2\/posts\/1309\/revisions"}],"predecessor-version":[{"id":1409,"href":"https:\/\/makingblog.audencia.com\/amb2\/wp-json\/wp\/v2\/posts\/1309\/revisions\/1409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/amb2\/wp-json\/wp\/v2\/media\/1318"}],"wp:attachment":[{"href":"https:\/\/makingblog.audencia.com\/amb2\/wp-json\/wp\/v2\/media?parent=1309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/makingblog.audencia.com\/amb2\/wp-json\/wp\/v2\/categories?post=1309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/makingblog.audencia.com\/amb2\/wp-json\/wp\/v2\/tags?post=1309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}