{"id":1391,"date":"2024-04-16T16:56:33","date_gmt":"2024-04-16T14:56:33","guid":{"rendered":"https:\/\/makingblog.audencia.com\/amb1\/?p=1391"},"modified":"2024-04-16T17:14:20","modified_gmt":"2024-04-16T15:14:20","slug":"comment-les-reseaux-sociaux-impactent-ils-les-choix-cosmetiques","status":"publish","type":"post","link":"https:\/\/makingblog.audencia.com\/amb1\/2024\/04\/16\/comment-les-reseaux-sociaux-impactent-ils-les-choix-cosmetiques\/","title":{"rendered":"Comment les r\u00e9seaux sociaux impactent-ils les choix cosm\u00e9tiques ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1391\" class=\"elementor elementor-1391\">\n\t\t\t\t<div class=\"elementor-element elementor-element-029427f e-flex e-con-boxed e-con e-parent\" data-id=\"029427f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-259efca elementor-widget elementor-widget-text-editor\" data-id=\"259efca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"font-weight: 400; text-align: center;\"><span style=\"font-weight: 400; color: #000000;\">Dans le vaste oc\u00e9an des m\u00e9dias sociaux, les amateurs de produits cosm\u00e9tiques naviguent pour trouver conseils, recommandations et avis sur les derni\u00e8res tendances en mati\u00e8re de beaut\u00e9. Entre TikTok, YouTube, Instagram et Facebook, chaque plateforme offre un angle unique pour d\u00e9couvrir et \u00e9valuer les produits. Mais au-del\u00e0 de l&rsquo;information, comment ces r\u00e9seaux sociaux influent-ils r\u00e9ellement sur la confiance des consommateurs lorsqu&rsquo;il s&rsquo;agit de faire un achat ? Explorez avec nous les subtilit\u00e9s de l&rsquo;influence sociale dans le paysage cosm\u00e9tique contemporain.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5f9230 e-flex e-con-boxed e-con e-parent\" data-id=\"a5f9230\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac07f8 elementor-widget elementor-widget-wp-widget-custom_html\" data-id=\"2ac07f8\" data-element_type=\"widget\" data-widget_type=\"wp-widget-custom_html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"textwidget custom-html-widget\"><div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/17138691\"><\/div>\r\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10b7968 e-flex e-con-boxed e-con e-parent\" data-id=\"10b7968\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acabd6b elementor-widget elementor-widget-text-editor\" data-id=\"acabd6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">L&rsquo;observation selon laquelle les consommateurs se tournent vers TikTok, YouTube, Instagram et Facebook pour obtenir des informations sur les produits de soins de la peau est fascinante car elle r\u00e9v\u00e8le une tendance croissante \u00e0 rechercher des contenus visuels et dynamiques pour d\u00e9couvrir de nouveaux produits. Malgr\u00e9 cette recherche initiale sur TikTok et Instagram, il est int\u00e9ressant de constater que les consommateurs accordent plus de confiance \u00e0 YouTube et Instagram lorsqu&rsquo;il s&rsquo;agit de passer \u00e0 l&rsquo;acte d&rsquo;achat, sugg\u00e9rant que la profondeur et la cr\u00e9dibilit\u00e9 des contenus sur ces plateformes influent davantage sur leurs d\u00e9cisions d&rsquo;achat.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa16634 e-flex e-con-boxed e-con e-parent\" data-id=\"aa16634\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f35a7c9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f35a7c9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/makingblog.audencia.com\/amb1\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Retour \u00e0 la page d'accueil <\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans le vaste oc\u00e9an des m\u00e9dias sociaux, les amateurs de produits cosm\u00e9tiques naviguent pour trouver conseils, recommandations et avis sur les derni\u00e8res tendances en mati\u00e8re de beaut\u00e9. Entre TikTok, YouTube, Instagram et Facebook, chaque plateforme offre un angle unique pour d\u00e9couvrir et \u00e9valuer les produits. Mais au-del\u00e0 de l&rsquo;information, comment ces r\u00e9seaux sociaux influent-ils r\u00e9ellement&hellip;&nbsp;<a href=\"https:\/\/makingblog.audencia.com\/amb1\/2024\/04\/16\/comment-les-reseaux-sociaux-impactent-ils-les-choix-cosmetiques\/\" class=\"\" rel=\"bookmark\">Lire la suite &raquo;<span class=\"screen-reader-text\">Comment les r\u00e9seaux sociaux impactent-ils les choix cosm\u00e9tiques ?<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":1393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute"],"_links":{"self":[{"href":"https:\/\/makingblog.audencia.com\/amb1\/wp-json\/wp\/v2\/posts\/1391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/makingblog.audencia.com\/amb1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/makingblog.audencia.com\/amb1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/amb1\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/amb1\/wp-json\/wp\/v2\/comments?post=1391"}],"version-history":[{"count":22,"href":"https:\/\/makingblog.audencia.com\/amb1\/wp-json\/wp\/v2\/posts\/1391\/revisions"}],"predecessor-version":[{"id":1514,"href":"https:\/\/makingblog.audencia.com\/amb1\/wp-json\/wp\/v2\/posts\/1391\/revisions\/1514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/amb1\/wp-json\/wp\/v2\/media\/1393"}],"wp:attachment":[{"href":"https:\/\/makingblog.audencia.com\/amb1\/wp-json\/wp\/v2\/media?parent=1391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/makingblog.audencia.com\/amb1\/wp-json\/wp\/v2\/categories?post=1391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/makingblog.audencia.com\/amb1\/wp-json\/wp\/v2\/tags?post=1391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}