{"id":1060,"date":"2024-03-28T18:34:36","date_gmt":"2024-03-28T17:34:36","guid":{"rendered":"https:\/\/makingblog.audencia.com\/amb1\/?p=1060"},"modified":"2024-04-16T17:38:34","modified_gmt":"2024-04-16T15:38:34","slug":"givenchy-beauty-dans-le-monde-virtuel","status":"publish","type":"post","link":"https:\/\/makingblog.audencia.com\/amb1\/2024\/03\/28\/givenchy-beauty-dans-le-monde-virtuel\/","title":{"rendered":"Givenchy beauty dans le monde virtuel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1060\" class=\"elementor elementor-1060\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c68286 e-flex e-con-boxed e-con e-parent\" data-id=\"8c68286\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44421dd elementor-widget elementor-widget-text-editor\" data-id=\"44421dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\">Givenchy, c\u00e9l\u00e8bre marque de luxe faisant partie du groupe LVMH, a r\u00e9cemment fait un pas audacieux dans le monde du gaming en inaugurant sa \u00ab\u00a0Beauty House\u00a0\u00bb sur Roblox, une plateforme de jeu comptant plus de 54 millions de joueurs actifs quotidiens. Cette initiative s&rsquo;inscrit dans une tendance croissante o\u00f9 les marques de beaut\u00e9 cherchent \u00e0 exploiter le potentiel du gaming et du metaverse pour cr\u00e9er de nouvelles exp\u00e9riences client et attirer de nouveaux publics.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93ba06e e-flex e-con-boxed e-con e-parent\" data-id=\"93ba06e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6f65db elementor-widget elementor-widget-image\" data-id=\"f6f65db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/makingblog.audencia.com\/amb1\/wp-content\/uploads\/2024\/03\/Givenchy-image-1-1024x576.webp\" class=\"attachment-large size-large wp-image-1073\" alt=\"\" srcset=\"https:\/\/makingblog.audencia.com\/amb1\/wp-content\/uploads\/2024\/03\/Givenchy-image-1-1024x576.webp 1024w, https:\/\/makingblog.audencia.com\/amb1\/wp-content\/uploads\/2024\/03\/Givenchy-image-1-300x169.webp 300w, https:\/\/makingblog.audencia.com\/amb1\/wp-content\/uploads\/2024\/03\/Givenchy-image-1-768x432.webp 768w, https:\/\/makingblog.audencia.com\/amb1\/wp-content\/uploads\/2024\/03\/Givenchy-image-1-1536x864.webp 1536w, https:\/\/makingblog.audencia.com\/amb1\/wp-content\/uploads\/2024\/03\/Givenchy-image-1-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-382f5c8 e-flex e-con-boxed e-con e-parent\" data-id=\"382f5c8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eed4bd0 elementor-widget elementor-widget-heading\" data-id=\"eed4bd0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">La Givenchy Beauty House sur Roblox<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d861b74 e-flex e-con-boxed e-con e-parent\" data-id=\"d861b74\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-381bace elementor-widget elementor-widget-text-editor\" data-id=\"381bace\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">La Beauty House de Givenchy sur Roblox offre aux utilisateurs un espace virtuel inspir\u00e9 par l&rsquo;ADN cr\u00e9atif de la marque. Con\u00e7u en collaboration avec le studio de d\u00e9veloppement de jeux su\u00e9dois The Gang, l&rsquo;environnement virtuel comprend des \u00e9l\u00e9ments embl\u00e9matiques tels qu&rsquo;un ch\u00e2teau rappelant la demeure du fondateur Hubert de Givenchy, un dancefloor, des jardins et m\u00eame une station de m\u00e9tro inspir\u00e9e de la campagne publicitaire du parfum L&rsquo;Interdit.<\/span><\/p><p><span style=\"color: #000000;\">Dans cet univers immersif, les utilisateurs peuvent cr\u00e9er des looks uniques pour leurs avatars en s&rsquo;inspirant des produits de la marque. Des concours User Generated Content (UGC) sont organis\u00e9s, offrant aux participants la possibilit\u00e9 de remporter des accessoires virtuels et d&rsquo;autres r\u00e9compenses exclusives. Givenchy s&rsquo;engage \u00e0 enrichir continuellement l&rsquo;exp\u00e9rience des utilisateurs en proposant de nouvelles fonctionnalit\u00e9s et exp\u00e9riences saisonni\u00e8res.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a32b3a e-flex e-con-boxed e-con e-parent\" data-id=\"9a32b3a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6beef46 elementor-widget elementor-widget-video\" data-id=\"6beef46\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/makingblog.audencia.com\/amb1\/wp-content\/uploads\/2024\/03\/RPReplay_Final1711643561.mov\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11b0531 e-flex e-con-boxed e-con e-parent\" data-id=\"11b0531\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d3c166 elementor-widget elementor-widget-heading\" data-id=\"4d3c166\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> Une Initiative R\u00e9v\u00e9latrice<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09f8b7f e-flex e-con-boxed e-con e-parent\" data-id=\"09f8b7f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6813485 elementor-widget elementor-widget-text-editor\" data-id=\"6813485\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">L&rsquo;initiative de Givenchy sur Roblox met en lumi\u00e8re l&rsquo;importance croissante du gaming et du metaverse dans la strat\u00e9gie des marques de beaut\u00e9. En exploitant ces plateformes, les marques peuvent cr\u00e9er des exp\u00e9riences immersives et atteindre de nouveaux publics, notamment les jeunes consommateurs. Cette d\u00e9marche offre \u00e9galement des opportunit\u00e9s pour les marques au Maroc et \u00e0 Madagascar, les encourageant \u00e0 explorer de nouvelles fa\u00e7ons innovantes d&rsquo;engager leur public et de rester \u00e0 l&rsquo;avant-garde de l&rsquo;industrie cosm\u00e9tique dans un monde de plus en plus num\u00e9rique.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f32e8b5 e-con-full e-flex e-con e-parent\" data-id=\"f32e8b5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb0124c elementor-widget elementor-widget-image-gallery\" data-id=\"eb0124c\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-image-gallery 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elementor-element-caaf298 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"caaf298\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/makingblog.audencia.com\/amb1\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Retour \u00e0 la page d'accueil <\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Givenchy, c\u00e9l\u00e8bre marque de luxe faisant partie du groupe LVMH, a r\u00e9cemment fait un pas audacieux dans le monde du gaming en inaugurant sa \u00ab\u00a0Beauty House\u00a0\u00bb sur Roblox, une plateforme de jeu comptant plus de 54 millions de joueurs actifs quotidiens. Cette initiative s&rsquo;inscrit dans une tendance croissante o\u00f9 les marques de beaut\u00e9 cherchent \u00e0&hellip;&nbsp;<a href=\"https:\/\/makingblog.audencia.com\/amb1\/2024\/03\/28\/givenchy-beauty-dans-le-monde-virtuel\/\" class=\"\" rel=\"bookmark\">Lire la suite &raquo;<span class=\"screen-reader-text\">Givenchy beauty dans le monde virtuel<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":1062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[7,1],"tags":[],"class_list":["post-1060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute","category-non-classe"],"_links":{"self":[{"href":"https:\/\/makingblog.audencia.com\/amb1\/wp-json\/wp\/v2\/posts\/1060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/makingblog.audencia.com\/amb1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/makingblog.audencia.com\/amb1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/amb1\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/amb1\/wp-json\/wp\/v2\/comments?post=1060"}],"version-history":[{"count":20,"href":"https:\/\/makingblog.audencia.com\/amb1\/wp-json\/wp\/v2\/posts\/1060\/revisions"}],"predecessor-version":[{"id":1532,"href":"https:\/\/makingblog.audencia.com\/amb1\/wp-json\/wp\/v2\/posts\/1060\/revisions\/1532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/makingblog.audencia.com\/amb1\/wp-json\/wp\/v2\/media\/1062"}],"wp:attachment":[{"href":"https:\/\/makingblog.audencia.com\/amb1\/wp-json\/wp\/v2\/media?parent=1060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/makingblog.audencia.com\/amb1\/wp-json\/wp\/v2\/categories?post=1060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/makingblog.audencia.com\/amb1\/wp-json\/wp\/v2\/tags?post=1060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}